“ – Let’s make a press release…”
The idea occurs almost reflexively, when companies have something new to tell. This way of thinking also involves the expectation, that the media naturally will find the story interesting and publish it. Yet, a lot of companies are taken for a ride.
When you are done complaining about ignorant, posing journalists, you might want to think about other ways for your company to get its message through to those, you want to reach – without depending on the transient agenda of the media.