iPhone – the new craze…

Today is the day a lot of people in Europe have been waiting for. It’s iPhone-day.

Thousands of people have been waiting in lines – some for days – to buy the new phone from Apple. And today they are all very happy because they have the new mobile phone – the iPhone.

For a communication professional it’s a very interesting case. I have not seen anything like this since the Tickle-Me Elmo craze in 1996 and Furby in 1998.

Branding – unique branding
What makes people stand in lines for a product which is not unique? Yeah yeah right, iPhone have a unique design and it have some nice features – but the technique and the specs are not impressive.

The iPhone have no bluetooth sync with a computer, no video, no MMS, only 2 megapixels camera etc.

All which are standard in most mobile phone today. So why are people so crazed about the iPhone?

The answer is branding! Very good branding. The best branding of a phone I have ever seen. The guys behind this campaign a very very good. They have managed to make a craze out of a 1 year old phone.

Everybody including the media have been excited. In Denmark all newpapers, televison and the bloggers have been writing and talking about the iPhone for months – well years, because they began the craze before the version 1 of the iPhone was launched last year. And now the newspapers proudly present their iPhone-sites etc. Impressive done by Apple.

Developer pays for the right to develop
And besides the facts that Apple have been doing a fantastical branding of the phone itself they have also convinced the public that the iPhone is such a great phone that you would like to pay for the right to work for Apple. Yes, it true.

One of the good things about the iPhone is the apps. You can download a bunch of them for free at iTunes. And some you have to pay for.

But a lot of the apps are not developed by Apple – they are developed by fans of the iPhone – people like you and me (well not me, because I can’t code anything… 🙂 ) And in order to develop anything they have to buy a developer kit from Apple – it cost $99 for a Standard Program.

So Apple are having people pay for the right to do their work – nice 🙂

Normally it would be the other way around – i.e. people get paid for their work. But not when it comes to the iPhone…

Well I’m very impressed by the branding campaign by Apple – but they have not convinced me. I will stick with my old Nokia N95 8GB until the iPhone gets all the stuff I need. Perhaps it will be a version 3 for me??

Videooptagelse med iPhone

Nu kan man snart købe en iPhone i DK. Den frigives den 11. juli.

Den har været undervejs længe og mange har sukket forgæves efter den. Men som mange nok er klar over så er den også behæftet med en række mangler. Nogle af dem (herunder 3G) er blevet rettet inden den frigives her i Europa. Men mangel på noget så basalt som muligheden for videooptagelse har været kritiseret flere gange.

Men nu viser det sig at man ikke behøver at undvære denne feature. Man skal bare benytte Qik. En lille service hvor man kan broadcaste sine videoer på nettet live og samtidig gemme dem på sin helt egen Qik-side hvor man så kan dele dem med alle og enhver.

Så nu er iPhone lidt mere interessant. Du kan se mere om Qik og iPhone her.

Men jeg beholder nu min Nokia N95 8GB lidt endnu 🙂