Flertal kvitter sandsynligvis IKKE Twitter

Så er medierne igen ude med en historie, som vise at sociale medier kræver lidt mere tankevirksomhed end der åbenbart er tid til på redaktionerne.

Historien i dag i blandt andet MetroXpress og Berlingske Tidende, hvor medierne beskriver en undersøgelse fra analysefirmaet Nielsen Online om at 60% af nye Twitter-brugere kvitter Twitter efter en måned, er et godt eksempel på, at man nok lige bør tjekke mediet ud før man skriver.

Det er nok sandt at mange kvitter Twitter, som analysen beskriver MEN Nielsen Online kan kun tjekke de Twitter-brugere som benytter en browser til at bruge Twitter. En stor del af Twitter-brugere bruger en af de mange applikationer som TweetDeck, Tweetie eller lignende til at tjekke ind og opdatere sin Twitter-profil. Og de tælles altså ikke med.

Tallene for brugen af 3-parts applikationer kan ses her på TweetStats

Et uddrag er beskrevet herunder

1. Web: 28.62 %
2. TweetDeck: 12.92 %
3. Tweetie: 8.56 %
4. twitterfeed: 5.88 %
5. Twhirl: 3.99 %

Ulempen her er at de kun tæller dem med som følger @Tweetstats på Twitter. Derfor er denne opgørelse nok lidt bedre – den viser dagens brug af web og 3-parts applikationer. I dag er web-brugen på 58 %.

tweetstats

Derfor er analysen ubrugelig. I hvertfald ubrugelig som målestok for om Twitter er en succes eller ej. Det vil tiden vise.

Husk altid at kende baggrunden for en analyse – statistik er taknemmligt 🙂

Reklamer

Cybersquatting at Twitter

Well – Cybersquatting is well known when we talk about traditional web pages. But now it’s also becoming a problem at Twitter.

I got a tip about this phenomenon from Lars K. Jensen (a Danish journalist from EkstraBladet). He wrote on Jaiku that he just had discovered that the name of the newspaper EkstraBladet already was taken at Twitter. He also tried some other Danish newspaper and the result was that almost all Twitter-names of the large papers had been taken.

Newspaper like Politiken, Berlingske Tidende, Nyhedsavisen, Børsen and 24 Timer have all had their names taken at Twitter.

Just look here

www.twitter.com/ekstrabladet
www.twitter.com/politiken
www.twitter.com/berlingske
www.twitter.com/nyhedsavisen
www.twitter.com/borsen
www.twitter.com/24timer

All names was taken on March 30, 2007. And all by the same person – even though there are using different names. All have the same contact email written in the first and only tweet.

The Danish newpapers are not the only one. Netflix is also suffering from cybersquatting. This is an even more obvious case. The one who set up the Twitter account – www.twitter.com/netflix – has put on a web address saying “for sale contact…”. I saw this at Simple Pixel.

Lars K. Jensen contacted the person behind who stole the Twitter-name of his newspaper – and got this reply

I would be happy to release the username over to you – However I believe that we should conduct a transaction – showing good faith on both parts.

A documentet donation to a charity organization – such as eg. Red Cross for no less than 50$ will be a prudent environment for us to make such a transaction.

I have a lot of respect for organizations like Red Cross – but why are they mixed into this?? Why not just give the Twitter-name back – it don’t belong to them. On top of this Cybersquatting is also against Twitter’s TOS (terms of service)

6. We reserve the right to reclaim usernames on behalf of businesses or individuals that hold legal claim or trademark on those usernames.

With this story in mind – I can only encourage companies and others to claim their own Twitter name ASAP (I have just done so this evening for my own company Rescu Kommunikation🙂 and my private Twitter account has been active for some time – so no problem there 🙂)