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You probably have heard about viral marketing by now. And perhaps even guerrilla marketing – and you certainly have heard about reality TV.
And now there has been a merge of all three things.
Vodpod videos no longer available.
I’m not sure if this will be a trend in the future but why not 🙂
Thanx to Jacobo Zeleda for the tip 🙂
So I’m in Warsaw in Poland for the first time. And I’m here with my colleagues from all of Europe within the network 27&More.
And we are among other things celebrating the one year anniversary of the network.
It’s also the first time that I meet my colleagues in person since we joined the network in June this year. And I’m happy to say that they are all as nice and competent as they seemed in the phone 🙂
And I’m also happy that I’m not the only one working with and enjoying social media. People like Ruud Bijl from the Netherlands and Jacobo Zelada from Spain are very much into the social media also. So I’m sure I will get to post a lot more about social media and PR within our global network in the time to come.
Yesterday the winner of TechCrunch50 was announced. I had been a little curious because I thought there were some very interesting start-ups – but I must say I was a bit disappointed.
Perhaps it’s my own fault. Perhaps I’m one of those social media geeks, a first mover etc. who thinks everything needs to be very new and exciting before I like it. But still I think that the winning start-up was a little disappointing.
So let’s take a look at the winner – Yammer.
What is it? It’s a Twitter-like application for businesses.
The difference from Twitter is that this application is in a closed enviroment. Only people with a valid company email address can start a free Yammer network.
That way it’s only people from the same company who can access the same Yammer network.
And that’s basically a good thing – but what is the news? What is the “big thing”? Apparently the “big thing” is that there’s a paying service included. Which means that the start-up company in fact has a possible way of making an income from day one and therefore don’t need to introduce online advertising or other ways of make a buck later on. The service you have to pay for is the Admin privileges. If you want to manage the members of your company-Yammer you will have to pay $1 pr month pr. member.
And that’s it. Everything else you can have better on Twitter or Jaiku. Don’t get me wrong – it’s a good application – but not so good that it should be able to win as the best start-up.
But there are of course some possibilities. The best one is that Yammer would fit enterprises which are inexperienced with in the social media. It’s a way for them to get introduced to the “Twitter-way” and thereby perhaps get them to use social media within the company and perhaps even make a social media policy. But I think that Yammer will end up banging it’s head against the “corporate-security-wall”. Not many IT-departments will allow Yammer if they won’t allow applications like Twitter.
I hope it will catch on – because everything which can get companies to use social media is a good thing. But a winner application in a competition with the best start-ups? No way…
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