Food bloggers: What do they really want?

5 usable advices when pitching food bloggers

The new generation of food bloggers rides on the wave of our striving towards a healthy lifestyle. Through their blogging, they have become icons and trendsetters with the power to influence consumers. As PR practitioners, we can’t ignore the fact that we need their help, if we want the consumers’ attention.

By blogging about certain trends within food, health and their experiences with new products, they provide great exposure for companies and brands. And exposure is exactly what everyone is fighting for. But how can we stimulate them to blog about our clients and their products? What do they really want in return for their attention? Based on my own experiences, I have chosen some usable communication advice, which will hopefully give you a head start in the fight for the much coveted blogger attention.

  • All bloggers are eager to grow their traffic, because it gives them online visibility and increases their status in the blogosphere. Besides that, it eventually pays off in ad revenues – and believe it or not, they like money too! Give the bloggers the opportunity for new connections, press coverage and more visitors.
  • Bloggers are just like you and me. They want to feel unique. Target a small number of blogs, build a personal relationship with the blogger and you’ll have a greater chance at getting them to coorporate with you.
  • Be visible and accessible. Most bloggers don’t want to spend time looking for collaborators, but they know that PR is where the money is, so don’t hesitate to contact them.
  • Appreciate your key bloggers attention by giving them something in return. Because of their need for visibility it is always a good bargain to provide them with event invitations, write about them in magazines or mention them in interviews.
  • Don’t underestimate them. Treat them as equals. Bloggers are as smart as you, and if you fail, they can hurt your business by ruining your brand reliability and reputation.

The food blogs are an amazing communications and PR tool. We need to keep on exploring its possibilities and communicate with the bloggers, so that the working relationship will strengthen both parts. What is your best advice when it comes to connecting with food bloggers?

5 thoughts on “Food bloggers: What do they really want?

  1. Hello I am so happy I found your website, I really found you by accident, while I
    was looking on Digg for something else, Anyways I am here now annd woulkd
    just like to sayy thanks for a remarkable post and a all round exciting
    bpog (I alpso love the theme/design), I don’t have time to browse it
    all att the moment but I havfe saved it and also included your RSS feeds, so when I have time I
    will be back to read much more, Please do keep up the excellent work.

  2. An intriguing discussion is worth comment. I do believe that you should write
    more on this subject matter, it might not be a taboo
    subject but generally people do not discuss these subjects.
    To the next! Many thanks!!

  3. Useful information. Fortunate mee I found your website by chance,
    and I am shocfked why this coincidence didn’t came about in advance!

    I bookmaked it.

Skriv et svar

Udfyld dine oplysninger nedenfor eller klik på et ikon for at logge ind: Logo

Du kommenterer med din konto. Log Out /  Skift )

Google photo

Du kommenterer med din Google konto. Log Out /  Skift )

Twitter picture

Du kommenterer med din Twitter konto. Log Out /  Skift )

Facebook photo

Du kommenterer med din Facebook konto. Log Out /  Skift )

Connecting to %s