After a great lunch in the sunny yard, the Community Conference proceeded with the speaker Jake McKee, who is one of the co-founders of Ant’s Eye View; one of the world’s leading social media consulting bureaus.
Jake McKee compared the journey for social engagement with a quote from an old ad created by Sir Ernest Shackleton to get volunteers for his upcoming polar expedition:
Volunteers wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.
In other words, Jake McKee stated that the succesful journey to social engagement requires practioner experience, pragmatism and perseverence – but the payoff is immense.
The journey towards social engagement is a process from the stage of traditional engagement, to experimental engagement, to operational engagement, to measurable engagement and finally to the stage of full engagement. The process through the different stages is just as insightful as reaching the final stage.
Sir Ernest Shackleton’s ad from 1913 was a great success: 1000 men volunteered for his south polar expedition and the ones he picked helped create history. Jake McKee asks companies: Are you ready for your journey?
Learn more at Ant’s Eye View