I nearly choked on my coffee when I read todays paper.
The Danish newspaper Berlingske Tidende had a story on how companies in Denmark thinks about blogs and here the journalists had interviewed (among others) Danish Crown – the world´s biggest meat exporter – and a associate professor from Copenhagen Business School (CBS) – Henrik Merkelsen.
Both believe that blogs not something you should spend resources on. As the communication director of Danish Crown Anne Villemoes says to the paper
“..we don’t meddle in such media”
I must says I’m very surprised – and it gets worse…
Henrik Merkelsen says the following
“Not many people read blogs, so the damaging effect is very limited”
I’m not sure where those people have been hiding for the last couple of years but I’m pretty sure a lot of people read blogs and that it’s a good idea to meddle in “such media”. The examples of news on blogs turning in to a bad story are countless – think of the classic example of Kryptonite Locks – a small blog post gets picked up by a journalists and then all hell is breaking loose…
And even if the blog is not followed by many people – that’s not important – if it’s the right people then only 50 readers or less is enough to make a disaster (or a success).
I can’t understand their attitude towards blogs – I really can’t. I keep going back to a blog post by Robert Scoble. Here he asks if you are afraid to blog? And he answers “It’s time to get over our fear”.
This was written almost 4 years ago!! And that’s where these people and companies still are. It’s like they still have to be convinced that the Internet is here to stay.
I can tell them a little secret (please don’t tell anybody) the Internet is here to stay and so are the social media. It will change and evolve but it’s here to stay. And it’s getting even bigger and more important each day!