Det engelske online analyse bureau E-consultancy har netop fremvist en liste på 12 punkter over hvorfor de engelske virksomheder ikke bruger blogs. Det er interessant læsning – ikke bare for virksomhederne, men også for os kommunikationsvirksomheder. Ikke mindst fordi et af punkterne hedder “Your PR agency thinks blogging is a bad move.”
Listen ser således ud:
1 – You don’t understand why you’d want a business blog. Neither does your CEO.
2 – You are the CEO. And you’re not going to allow your minions to blog.
3 – You think it is too risky to allow your colleagues to write blog posts.
4 – Your PR agency thinks blogging is a bad move.
5 – You mentioned something to the techies. It is in their development schedule.
6 – You haven’t figured out who will contribute to the blog, or what you will write about.
7 – You can’t see any benefits whatsoever. It would be a waste of time.
8 – You don’t see any return on investment. It would be a loss leader. We don’t do loss leaders.
9 – You have no clue about how to set up a blog.
10 – You think blogging is all hype / a passing fad / for kids.
11 – You are happy to ignore blog activity in the US. The US is a totally different environment for this sort of thing.
12 – You think blogging isn’t right for your business.