5 usable advices when pitching food bloggers
The new generation of food bloggers rides on the wave of our striving towards a healthy lifestyle. Through their blogging, they have become icons and trendsetters with the power to influence consumers. As PR practitioners, we can’t ignore the fact that we need their help, if we want the consumers’ attention.
By blogging about certain trends within food, health and their experiences with new products, they provide great exposure for companies and brands. And exposure is exactly what everyone is fighting for. But how can we stimulate them to blog about our clients and their products? What do they really want in return for their attention? Based on my own experiences, I have chosen some usable communication advice, which will hopefully give you a head start in the fight for the much coveted blogger attention.
- All bloggers are eager to grow their traffic, because it gives them online visibility and increases their status in the blogosphere. Besides that, it eventually pays off in ad revenues – and believe it or not, they like money too! Give the bloggers the opportunity for new connections, press coverage and more visitors.
- Bloggers are just like you and me. They want to feel unique. Target a small number of blogs, build a personal relationship with the blogger and you’ll have a greater chance at getting them to coorporate with you.
- Be visible and accessible. Most bloggers don’t want to spend time looking for collaborators, but they know that PR is where the money is, so don’t hesitate to contact them.
- Appreciate your key bloggers attention by giving them something in return. Because of their need for visibility it is always a good bargain to provide them with event invitations, write about them in magazines or mention them in interviews.
- Don’t underestimate them. Treat them as equals. Bloggers are as smart as you, and if you fail, they can hurt your business by ruining your brand reliability and reputation.
The food blogs are an amazing communications and PR tool. We need to keep on exploring its possibilities and communicate with the bloggers, so that the working relationship will strengthen both parts. What is your best advice when it comes to connecting with food bloggers?